Created by the Massi agency, the campaign will have four stages
BR Consórcios launched the campaign “Jeito Brasileiro de Conquistar” (Brazilian Way of Winning) seeking to redefine the “Brazilian way” and demystify the consortium as a safe investment option and facilitate the realization of dreams. Created by the Massi agency, the campaign will have four stages focused on increasing the brand’s presence at different times of the year.
With nationwide reach, the initial phase of the campaign is being broadcast on digital media, television, OOH and social networks. In addition, the brand will also expand the ecosystem of partnerships between brands and, later this year, the approach will be adjusted to take advantage of seasonality, with remarketing strategies and promotions adapted to consumer behavior.
For 2025, the company is looking to adopt a more tropical tone, aligned with the Brazilian summer, integrating the theme into advertising pieces and platforms used. Finally, the last stage will focus on consolidating results, using accumulated data to optimize actions and strengthen relationships with customers.
“The campaign was created to accompany the transformations throughout the year and reflect the identity of Brazilians”, says Karen Yanagui, Massi’s account manager.
