Company will concentrate operations in São Paulo with the opening of new studios
Grupo Perfil has announced a transformation in order to consolidate itself as one of the largest players in the multimedia market in Latin America. In a strategic move, the company will concentrate its operations in São Paulo and will soon officially open new studios equipped with advanced technology for audiovisual productions developed for smart TVs.
“The investment in video and audio content marks a maturation in our business model, which aims not only to attract new audiences, but also to diversify our sources of revenue and enhance the impact of our productions”, says Luis Maluf, CEO of Grupo Perfil.
The group, which recently left UOL as its provider, has launched its own websites and is preparing for its biggest launch: Caras TV, scheduled for November of this year. The new television channel promises modern and varied programming, ranging from health to entertainment, and will be a central element in this new phase. “Our goal is to connect brands and audiences, taking advantage of our vast network of followers and our knowledge in content production to create something truly new,” explains Maluf.
