Campaign film tells the story of the only Brazilian playing in the NFL
Visa, the official sponsor of the NFL, announced the promotional campaign “Super Bowl Closer by the Yard”, starring Cairo Santos, kicker for the Chicago Bears, with a film that tells the story of the only Brazilian playing in the league.
The piece highlights the importance of taking small steps to overcome challenges during the journey to becoming a reference in any area of activity, including sports, making a connection with Visa’s new positioning.
“We have been the official payment services technology partner of the NFL for nearly thirty years, and now we are building on this great relationship with the league by driving more activations in the Brazilian market. In short, the new promotional campaign continues Visa’s goal of uniting people around a common passion, generating incredible experiences for our credential holders and value for our partners,” said Carla Mita, vice president of marketing at Visa.
The campaign will work in two ways. First, Visa cardholders registered on the promotion website will receive a lucky number for every R$200 spent on debit or credit. With this number, they will be able to compete for two trips for two to New Orleans, USA, and tickets to the Super Bowl in February 2025. In addition, more than 200 registered cardholders will also be able to win prizes of up to R$1,000 every day for each transaction made on Visa debit during the promotion.
