Packaging was digitally printed and has a QR Code
Hershey’s and HP are celebrating the stories of women on chocolate packaging in the #HerShe campaign.
This is the third year the campaign has been run with digitally printed packaging and will help give “visible women visibility” by supporting gender equality through a global movement that celebrates women’s achievements in science, business, sport, activism and music.
This year, the chocolate bars come with a QR code, also printed on an HP Indigo 20000 digital press, which will show consumers many contributions from women.
In addition, HP will present a film produced with Hershey that shows how packaging digitally printed with HP Indigo not only protects food, but can also play an important role in building the brand’s purpose through the co-creation of content generated by users.
“Throughout the campaign, HP helped us open our eyes to the power of digitally printed packaging, allowing us to engage with our audience in a creative and unique way, but also highlighting a cause that is very important to us” , commented Santhi Ramesh, Chief Marketing Officer International at The Hershey’s Company
A recent WARC survey on the effectiveness of digitally printed packaging for marketing, in which more than 9,000 marketing campaigns were analyzed and referenced, showed that brands have the potential to double their sales and marketing ROI when using personalization. and, above all, user-generated content on their packaging.
