Do you know Dr. Ricardo Kores? No? Then play the video below:
@dr.ricardokoresDid you know that sperm in the eye can transmit these STIs? In addition to infections, it can cause irritation. If this happens, you can contact me. 🩺 To schedule an online or in-person appointment, click on the link in the bio. Ricardo Kores Infectologist CRM 176104 RQE 94561♬ original sound – Ricardo Kores l Infectologist
Dr. Ricardo Kores is an infectious disease specialist who uses humor to give tips on sexual relations in a light and informative way. And it is precisely with this relaxed approach that he joins Itaipava’s new action.
“In addition to providing moments of relaxation, Itaipava understands its responsibility to the consumer. On yet another Sex Day, we are continuing our proposal to have educational content to raise awareness about the importance of safe sex. We know that by addressing this topic in an educational and accessible way, we strengthen our connection with the public and are present in conversations that matter, always in a light and responsible manner,” says Diego Santelices, communications and media manager at Grupo Petrópolis.
The campaign will be 100% digital, with content broadcast on TikTok and calls on other social networks that invite the public to check out “the network next door”, where the message will be transmitted in a proprietary and fun way.
@itaipavaCan or can’t? @Dr.RicardoKores is revealing the delights and care of the bottle’s mouth. 😉 Enjoy S*x Day with Itaipava! 🍻 #FoiBomPraVoce #Itaipava #FYP #ForYou #PraVoce #DrinkWithWise♬ original sound – Itaipava Official
“Talking about safe sex is still a necessity, but there’s no point in being preachy: we need to entertain and use native language or people would simply skip the videos. Even with strict policies, a 100% digital campaign for this audience wouldn’t make sense without TikTok. This difficulty became our creative insight,” says Raisa Sutecas, content director at WMcCann.
Technical Data Sheet:
Agency: WMcCann
Client: Petropolis Group
Product: Itaipava
Campaign Name: Was it good for you?
Client Team: Giulia Faria, Diego Santelices, Camila Felippe, Tomas Lombardi, Evelym Barbosa, Priscila da Fonseca, Stephanie da Silva, Julia Vaz, Thais Miranda and Douglas da Silva
Chairman: Hugo Rodrigues
CEO: Renata Bokel
COO: Carol Escorel
Executive VP and CEO of WMcCann SP: Vitor Lieff
CCO: Dani Ribeiro
ECD: Alessandra Sadock
Creative Director: Alessandra Pereira
ACD: Marconi Filho and Vinicius Oliveira
Art Direction: Paulo Rodrigues
Written by: Sofia Py
CSO: Agatha Kim
Planning: Maurilio Filho, Pedro Hypolito and Débora Quintiliano
Executive Content Director: Larissa Magrisso
Content Director: Raisa Sutecas
Content: Irys Roque and Mirela Santos
Influencers: Kainã Faria, Caio Vaz and Julia Albuquerque
Business Director: Fernanda Duca
Service: Marcia Fernandes, Mayara Nascimento and Rhayna Lebrão
VP of Media: Andreia Abud
Media: Anita Barcellos, Mariana Campos, Angela Pires and Beatriz Toledo
VP of Data & Business Growth: Vitor Miguel
ID: Felipe Borges, Vinicius Hamburg and Diana Silva
Social Media: Leticia Calumby and Gabriela Lima
Head of Production: Camila Naito
Integrated Production: Dani Toda, Felipe Lopes and Tamires Jesus
Projects: Erika Casal, Luara Fernandes and Walter Marcelino
Public Relations: Kerena Neves and Giulia Camargo
Image Producer: Mol
Executive Production: Galileo Giglio and Joaquim Carriço
Project Manager: Simone de Angelis
Director: Galileo Giglio
1st AD: Chris Tozzi
Director of Photography: Felipe Hermini
1st Camera Assistant: Keller KDG
2˚Assist Cam: Allan Silveira
GMA: Tony Molina
Production Director: Thais Corrêa
Production Assistant: Vitor de Biasi
Set Assistant: Francisco Mutarelli
Set Assistant: Alexandre Lima
Set Assistant: Elton Moraes
Location Producer: 3T Location
Head of Electrical: Carlos Ferreira
1st Assistant: Noel Filho
2nd Assistant: Belle Kovacs
Set Assistant: Naama Dos Santos
Making off: Hepa
Direct Sound: Murilo Freitas
Art Director: Thiago Cusack (CSK)
Art Assistant: Nathalia Silveira
Against Regra: Alex Silva
Set Assistant: Renato Bastida
Set Assistant: Jorge Tubarão
Audio producer: Limbic Music
Soundtrack: Demian Petrich and Luiz Portela
Finishing: LH
Service: Prix Adaime
Agency: Farol
Influencer: Ricardo Kores
