The country’s outdoor media awards will be held on September 18th in São Paulo
Central de Outdoor has released the list of finalist pieces and campaigns for the 23rd edition of the Prêmio Central do Outdoor, which will take place on September 18th, at the Teatro Renaissance, in São Paulo (SP).
This year, professionals were able to register in a new category, ESG, created for campaigns broadcast on any type of OOH media, but which address practices provided for in the pillars proposed by ESG.
This year’s edition broke a record number of entries and the more than 300 pieces entered were analyzed by renowned professionals from advertising agencies, the press and associations in the communications and outdoor media sector in Brazil, Latin America and around the world.
“This year, we had more than 300 entries for the award, with pieces submitted by exhibitors and agencies from all over the country. We received excellent pieces to compete for the award, and we have representatives from all regions on our shortlist, proving once again that we are a plural, creative and innovative country,” said Fabi Soriano, executive director of Central de Outdoor.
The evaluators include Tom Goddard, president of the World OOH Organization; Guillermo de Lella, CEO of Alooh; Dorinhos Bastos, Coordinating Professor at ECA/USP; Sandra Martinelli, CEO of ABA; Thiago Ferraz, General Director of Media at Ogilvy; Ana Sanchez, VP of Media and Data at Leo Burnett; Gabriel Cedone, president of Alooh; Mariana Panhoni, executive director of ABAP; José Luiz, Creative Director at 7z7; Andreia Abud, VP of Media at WMcCann; Luiza Valente; Márcia Mendonça, VP of Media at David; Sergio Brotto, partner and VP of Media at Ampfy; Marilene Fernandes, Media Director at Propeg Rio; Elisa Manuela, Media Director at OpusMúltipla; Fabio Caetano, VP of Media at Purpple; Renato Pezzotti, journalist at Uol; Ian Black, CEO of New Vegas; Ana Moisés, president of IAB Brazil and Kym Frank, CEO of Motionworks.
Check out the full shortlist:
Classic
“Accelerate Criciúma”
Agency: Apex
Exhibitor: Toro Midia Outdoor
“Rio Preto Anniversary”
Agency: F&MD
Exhibitor: J. Silva Panels
“Clio Awards”
Agency: Prosper
Exhibitor: PontoOOH
“Give your guardian angel a vacation”
Agency: Ápice 360
Exhibitor: Toro Midia Ooutdoor
“Fire prevention 0723”
Agency: Tempo Propaganda
Exhibitor: EI Midia Exterior LTDA
“A billboard to match”
Agency: MP Advertising
Exhibitor: MAELY
Outside
“Dragons”
Agency: Nuvem Branding
Exhibitor: Holland of the Valley
“Paramount+ – Libertadores”
Agency: VMLY&R
Exhibitor: Hezagono Brasil
“Araújo Zero Tax Week”
Agency: Rare Pencil
Exhibitor: Urbana Media
“A Carnival 2024”
Agency: BOD Communications Marketing and Advertising LTDA (LVL)
Exhibitor: Urbana Media
“Are you going to kick the bucket?”
Agency: Rare Pencil
Exhibitor: Urbana Media
“Verb Kindness
Agency: Rare Pencil
Exhibitor: Urbana Media
Independent Designer
“Hello Iris” – Gregory Pizzoti Cardoso
Urban Media | BTT Telecommunications LTDA – Blink
“Game scenario – basketball and volleyball” – Gustavo Henrique Paula Silva
Urban Media | Minas Tennis Club
“Sun Flesh 1008” – Carol Apude
Capital Midia | 1008 Bar and Restaurant
“Sadalla Amin Ghanem Eye Hospital” – Sâmela Franco
Clean Media | Sadalla Amin Ghanem Eye Hospital
“Prevention is saving” – Henry Assef
Painew | Tuba Go Platform – Aquatic Education
“Peace in traffic” – Pedro Romeiro
J. Silva Panels | City Hall of Sao Jose do Rio Preto
Student
“Where stories intersect”
Student: Artur Diegues Martins
Faculty: Pontifical Catholic University of Campinas
“Inequality is a reflection of reality”
Student: Lis do Couto Marinho
Faculty: UFES – Federal University of Espírito Santo
“The streets meet”
Students: Gabriela S. Selime
Faculty: Pontifical Catholic University of Campinas
“Connecting ideas”
Student: Rauany Odesio da Silva
Faculty: Pontifical Catholic University of Campinas
“Lines that connect hearts”
Student: Gabriel Del Roio Salema Palma
Faculty: Pontifical Catholic University of Campinas
“Every connection matters”
Student: Guilherme Tesoni Marchiori
Pontifical Catholic University of Campinas
DigitalOOH
“50 thousand flowers”
Agency: Fire
Exhibitor: PontoOOH
“DOOH – AlmapBBDO_Johnnie Walker”
Agency: AlmapBBDO
Exhibitor: OutdoorMídia
“DOOH – KTBO_Minueto”
Agency: KTBO
Exhibitor: OutdoorMídia
“DOOH – Lew’Lara_Camil”
Agency: Le’Lara\TBWA
Exhibitor: I Media Panels
“Annoying mosquito”
Agency: Fire
Exhibitor: PontoOOH
ESG
“#SomosAzul”
Agency: Fire
Exhibitor: Maely
“Blink Christmas Campaign”
Exhibitor: OOH Brazil
“Donate Lives”
Agency: Fire
Exhibitor: PontoOOH
“Arbo Puro Launch (Smartlet)”
Agency: Ideia 3
Exhibitor: VideoPorto
“Marista – Ecodoor”
Agency: TIF Communication
Exhibitor: OutdoorMídia
“Oi Fibra”
Agency: Plural Agency (Engenho Group)
Exhibitor: Favretto Outdoor Media
“Brazil with an “s” and Brazil with a “z” have proven to be great exponents of OOH, standing out worldwide in terms of advertising share and the creativity of our campaigns. Our award, the only one dedicated exclusively to Brazilian outdoor media, allows the market to glimpse the country’s creative potential,” added Halisson Pontarolla, president of Central de Outdoor.
The 23rd edition of the Central Outdoor Awards is sponsored by The Led, Inviron, WDC and LedWave.
