The concept of “Co(r)exist”, developed by BFerraz, refers to the power of colors and people
Suvinil has presented its annual Suvinil Revela 25+ color and trend study to inspire and serve as a tool to facilitate consumers’ color choices. The research, led for the first time by new color consultant Bruna Galliano, features 25 shades, divided into five palettes that, in addition to identifying cultural, social and technological dynamics that shape the near future, also form a chromatic manifesto for the desire to coexist.
To present the choice of three colors, Suvinil chose to experience in practice the concept of community suggested by the research. Therefore, the brand invited BFerraz to join this movement, which created the concept “Co(r)existir”. “When Suvinil invited us to participate in this movement, we saw an opportunity to transform color research into something bigger. Inspired by the concept of community suggested by the research, we created Co(r)existir, a concept that symbolizes the strength of connection, both of colors and of people”, says Enricco Benetti, Co-CEO, CCO and Partner of BFerraz.
The colors selected for 2025, “Awakening”, “Luxury Brown” and “Nighttime Calm”, come together in a chromatic triad that represents the need to combine points of view for a possible future. “In such a complex and diverse era, one color alone would not be able to summarize the entire feeling of the time. Choosing more than one, in fact, is a great analogy of how different ideas and opinions can, in addition to coexisting well together, create new possibilities that are beneficial to everyone”, explains Bruna Galliano, creative director and color consultant at Suvinil.
The color “Awakening” is a vibrant yellow that evokes hope and renewal, inviting innovation. “Luxury Brown” is an earthy tone that connects with the essential and reflects the new sophistication. And “Night Calm” is a hybrid tone with violet blue that represents the harmony between humans, technology and nature.
The “Co(r)exist” concept will be extended to several other actions throughout the year with initiatives with influencers, brands and creators that represent the five palettes of the Revela 2025+ study.
