In addition to the presentation of the research, the event also featured a debate panel with the influencers: Vanessa Palazzi (@mulheresdequarenta); Adri Coelho Silva (@vivaacoroa); and Samanta Lopes (@samantalopes_br)
Members of Coletivo 45+ and Amarelo gathered, on the 4th, at Galeria Idea!Zarvos, in São Paulo, more than one hundred women over 40 years old, to present the study ‘Fifty and nothing more’, carried out by Amarelo, with a portrait of self-esteem, health, menopause, prejudice, work and emotional relationships in this decade that is so little talked about.
The event ‘The Unprecedented Decade’ presented Amarelo’s proprietary study on women aged 50 to 59, led by Amanda Abrão and Mariane Maciel. Advertising professionals Lara Magalhães and Thati Bissoli, founders of Coletivo 45+, partners in organizing the event, state that understanding the current decade is essential to paving the way for the appreciation of the “silver economy” in the coming years. More than 350 women were interviewed during the research.
The main topics presented by Amarelo guided the debate that followed with the three influencers of the same age group who were invited: Vanessa Palazzi (@mulheresdequarenta); Samanta Lopes (@samantalopes_br) and Adri Coelho Silva (@vivaacoroa)
