New design will feature proprietary editorials, color palette and graphic design
The Quebrando o Tabu page has announced a new visual identity and will now be called QoT. The new design brings originality to the brand, which will now have proprietary editorials, color palette and graphic design. Since February 2024, QoT has been operated by the Ole Group.
The dynamic and colorful layout, inspired by posters, stickers and street art, speaks to the editorials and communicates a popular language, while the new logo plays with the deconstruction of the words “Quebrando o Tabu” and how they were summarized in the letters “QoT”, positioned in an unconventional way.
The content is guided by the UN’s 17 sustainable development goals, making QoT’s networks safe spaces to amplify purpose-driven brands and help develop campaigns with real social impact. The brand’s restructuring has already been implemented on the Instagram page and, in the coming months, it will also integrate QoT’s YouTube, Facebook and TikTok.
To celebrate this new stage, QoT will hold the community’s first in-person event in Vale do Anhangabaú, São Paulo. The event will feature shows, lectures, workshops, entrepreneurship, culture and innovation, with a series of options for activating various brands.
The festival is supported by Pronac and will promote dialogues about the future of Brazil, based on four pillars: “Our Land”, “Our People”, “Our Work” and “Our Future”. The event’s sponsors will be involved in important conversations for the country’s present and future.
