Action developed by the agency CP+B and Estúdio Criativo 99 invites people to share their experiences with the 2023 test
99Moto launched the “Enem 2024 Early Bird” campaign, which is looking for people who were late last year for the National High School Exam (Enem) with the aim of ensuring that, this year, they arrive more quickly with the company’s help.
The campaign, developed by the CP+B agency in collaboration with Estúdio Criativo 99, invites people from all over Brazil to share their experiences and stories of struggle to get to the 2023 exam on time through the page. The platform, in turn, will help them avoid repeating this scenario by offering 50% discount coupons so that they can get to the exam locations more quickly and conveniently this year.
“99 is a brand that is always close to Brazilians, so we are investing in ads on open TV, OOH media and social media to ensure that people know about the action and share their stories of delay with us. We want to generate positive conversations about this topic that every year generates so many memes on social media”, explains Ana Verroni, CMO of 99.
Some stories will be selected to be part of the campaign and will be displayed on 99’s social media.
