In a fragmented world that changes every second, the need to be in harmony with others guides Suvinil Revela 25+, the annual study of trends and colors that the brand has published for over 10 years to inspire and serve as a tool to facilitate the consumer’s color choice.
The research, led for the first time by Bruna Galliano, Suvinil’s new color consultant, features 25 shades, divided into five palettes that, in addition to identifying cultural, social and technological dynamics that shape the near future, also form a chromatic manifesto for the desire to coexist – with human beings, with nature and with technology.
Colors to Co(r)exist: the colors of the year 2025
To present the choice of three colors, Suvinil chose to experience in practice the concept of community that the research suggests. Just as colors become more powerful when they are together, so do we. That is why Suvinil invited BFerraz to join this movement. Based on this provocation, the partner agency created the concept: Co(r)exist.
“When Suvinil invited us to participate in this movement, we saw an opportunity to transform color research into something bigger. Inspired by the concept of community suggested by the research, we created Co(r)existir, a concept that symbolizes the strength of connection, both of colors and of people. This co-creation is a reflection of what we believe: together, we are more powerful and impactful.” explains Enricco Benetti, Co-CEO, CCO and Partner at BFerraz.
The colors selected for 2025 are a direct response to the challenges of the present. Awakening, Luxury Brown and Nighttime Calm come together in a chromatic triad that represents the need to combine points of view for a possible future. “In such a complex and diverse time, one color alone would not be able to summarize the entire feeling of the time. Choosing more than one, in fact, is a great analogy of how different ideas and opinions can, in addition to coexisting well together, create new possibilities that are beneficial to everyone”, explains Bruna Galliano, Creative Director and Color Consultant at Suvinil.
More than just decorative elements, colors help us understand what is happening in the world. “Color is a powerful tool for transformation. It is capable of materializing the present and can also inspire new ways of living and interacting with the environment around us, promoting harmonious coexistence between man and the environment,” says Sylvia Gracia, Marketing, Color and Content Manager at Suvinil.
See the full catalog here.
