The piece, signed by Fbiz and produced by Landia, will be broadcast on open and closed TV, as well as DOOH in Rio de Janeiro
Jeep has launched a campaign that aims to present the 2025 line of the Renegade model, with the Altitude, Night Eagle, Sahara and Willys.
The piece, signed by Fbiz and produced by Landia, follows a couple inside a Renegade Sahara and contemplating the starry sky through the panoramic sunroof.
The protagonist suggests the existence of parallel universes, where alternative versions of themselves can live their own adventures. The narrative then transports us to these different realities with the couple aboard the Renegade Altitude, the Renegade Night Eagle and the Renegade Willys.
“This campaign explores new territories by delving into alternative realities, a theme that is so popular today, where each new version of the Renegade is the protagonist of a new adventure. We want to inspire people to imagine the infinite possibilities that the Jeep Renegade offers, creating an emotional connection by encouraging them to explore new horizons with it,” explained Carla Cancellara, VP of Creative at Fbiz.
In addition to the film for open and closed TV, the campaign includes content actions and activations on the sportv channel during WSL broadcasts and football matches and DOOH in Rio de Janeiro.
“The Renegade is an undisputed icon, the gateway to the Jeep universe. It carries the brand’s legacy and now arrives with four new versions, ready to continue this successful trajectory. In the new campaign, we want to go beyond highlighting the model’s attributes; we want to present the new versions and show that the Renegade provides countless adventures and unique moments”, added Frederico Battaglia, vice president of Marketing & Brand Communications at Stellantis for South America.
