The action is part of the company’s activations for the Book Biennial
The CCR Group announced its sponsorship and activities for the public at the Biennial. The Paulista-Pernambucanas subway station was transformed into a cultural space with a five-meter-wide bookshelf, which will serve as a collection point for a book drive that, at the end of the Biennial, will be donated to the Duque de Caxias Municipal School and the João Kopke State School, both located in the capital of São Paulo. To kick off the activation, the CCR Institute will begin by donating 60 books. The activation will be available until September 15.
The station entrance area, on Avenida Consolação, will also host a literary panel with journalist Schneider Carpeggiani and Chico Felitti, creator of the podcast “A Mulher da Casa Abandonada” and author of the book “Ricardo e Vânia”. A book signing session is also planned. In addition, a partnership between Instituto CCR, Bienal do Livro and Skeelo will offer passengers the opportunity to download digital books for free during the event.
During the event’s official program, the CCR Group will present a lecture entitled “Leaderships that go beyond ESG”, given by the Company’s CEO and author of the book “Giant by Nature”, Miguel Setas. Through an LED panel installed at the entrance to the Biennial, visitors will be able to learn about the CCR Institute’s initiatives, such as co.liga, a partnership with the Roberto Marinho Foundation and the Organization of Ibero-American States aimed at training 100,000 young people in free creative economy courses, and the Centenaries Project, which transforms the CCR Group’s subway stations into museums with exhibitions by renowned artists, among other actions.
“Participating in this event reinforces our commitment to democratizing access to culture and education. We believe that promoting reading not only boosts social mobility, but also transforms lives. That’s why we don’t just take people to cultural events; we seek to bring a little bit of these events to them,” says Renata Ruggiero, executive director of the CCR Institute.
