Grupo Perfil, known for its brands such as Caras, Rolling Stone and Contigo!, has undergone a profound transformation to establish itself as one of the largest players in the multimedia market in Latin America. In a strategic move, the company is concentrating its operations in São Paulo and will soon officially open new studios equipped with advanced technology for audiovisual productions developed for Smart TVs, expanding the reach and impact of its brands.
“Our investment in video and audio content marks a maturation of our business model, which aims not only to attract new audiences, but also to diversify our revenue sources and enhance the impact of our productions,” says Luis Maluf, CEO of Grupo Perfil. “We have a diversified portfolio of 17 brands, such as Máxima, SportBuzz and Contigo!, which are exclusively digital. However, we also maintain print publications such as Caras, Rolling Stones, and Aventuras na História, among others, as we believe in the stability and relevance of the print market for certain audiences,” explains the CEO.
Photo of the board of directors: From left to right, standing: Ademir Correa, content director; Lana Bitu, advertising marketing director; Fernando Leomil, commercial director; Luciana Romano, operational marketing director; Filipe Medeiros, financial director. From left to right, seated: Wardi Awada, vice president of Grupo Perfil Brasil; Fabrício Pellegrino, editor-in-chief of CARAS; Luis Maluf, CEO of Grupo Perfil Brasil.
Grupo Perfil’s transition goes beyond expanding its formats. The group, which recently left UOL as its provider, has just launched its own websites and is preparing for its biggest launch this year, Caras TV, scheduled for November. This new television channel promises modern and varied programming, ranging from health to entertainment, and will be a central element in this new phase. “Our goal is to connect brands and audiences, taking advantage of our vast network of followers and our knowledge in content production to create something truly new,” concludes Maluf.
With a portfolio of 17 brands that cater to a variety of audiences — from health and wellness readers to sports, pop culture and children’s fans — Grupo Perfil is building a new narrative, bringing a model that brings together journalism, entertainment, digital and audiovisual experiences in an integrated manner. This transformation is fueled by the diversity of its audiences and the ability to engage consumers of different profiles, using digital platforms to amplify the reach and impact of its content.
This new positioning is supported by robust numbers: present in 4 countries and reaching 1 in 5 Brazilians on the internet, it has more than 26 million unique monthly visitors, 48 million sessions and 68 million page views, in addition to an audience of more than 60 million followers on social media.
