The test explored ways of preparing the brand’s breaded products
Perdigão held the “Stage Owner” competition last Sunday (8) on the “Estrela da Casa” program on TV Globo, which highlighted the quality of the brand’s products in a competition that mixed luck and strategy with the flavors Big Chicken Traditional, Big Chicken with Cheese and Mini Chicken. The participants were put to the test in the “Meu Empanado” dynamic, which featured different stages representing the preparation methods of Perdigão’s breaded products: frying pan, oven and air fryer.
The competition began with the frying pan phase, where participants chose numbers corresponding to the available options. Only a few frying pans were awarded with access to the next phase. Moving on to the oven phase, in which competitors faced the strategic challenge of selecting the correct ovens that would guarantee advancement to the final stage. The climax of the competition occurred in the final phase, when the air fryers became both allies and obstacles. Most of them took the participants back to the previous phases, while a single air fryer awarded the winner Thália, who in addition to being immunized also won a prize of R$10,000.
“With each stage meticulously planned to challenge not only luck, but also the strategies chosen by the participants, the ‘Meu Empanado’ dynamic provided exciting moments in this season of ‘Estrela da Casa'”, says Marina Secaf, marketing manager at Perdigão.
