Jeep Renegade, a benchmark in the SUV market, presents the new versions of the 2025 line: Altitude, Night Eagle, Sahara and Willys. The campaign is signed by Fbiz.
“The Renegade is an undisputed icon, the gateway to the Jeep universe. It carries the brand’s legacy and now arrives with four new versions, ready to continue this successful trajectory. In the new campaign, we want to go beyond highlighting the model’s attributes; we want to present the new versions — Altitude, Night Eagle, Sahara and Willys — and show that the Renegade provides countless adventures and unique moments,” says Frederico Battaglia, vice president of Marketing & Brand Communications at Stellantis for South America.
Produced by Landia and directed by Nina Torres, the film follows a couple in a Renegade Sahara as they gaze at the starry sky through the panoramic sunroof. The protagonist suggests the existence of parallel universes, where alternative versions of themselves can live their own adventures. The narrative then transports us to these different realities with the couple aboard the Renegade Altitude, the Renegade Night Eagle and the Renegade Willys. The film culminates with the four new models in action, ending with the tagline: “Renegade 2025 Line. A whole universe of adventures.”
In addition to the film for open and closed TV, the campaign includes content actions and activations on the SporTV channel during WSL broadcasts and football matches. Another highlight is a DOOH in Rio de Janeiro.
“This campaign explores new territories by delving into alternative realities, a theme that is so popular these days, where each new version of the Renegade is the protagonist of a new adventure. We want to inspire people to imagine the infinite possibilities that the Jeep Renegade offers, creating an emotional connection by encouraging them to explore new horizons with it,” comments Carla Cancellara, VP of Creative at Fbiz.
Technical Sheet
Client: Jeep
Product: Renegade
Agency: Fbiz
Title: Always a Renegade
CEOs: Paulo Loeb and Fernand Alphen
Vice President of Creation: Carla Cancellara
Creative Director: Rodrigo Guimarães
Creation: Celso Torres and Rodrigo Moraes
Support: Cris Pereira Heal, Hamilton Leão, Ygor Attie, Bianca Bonesso, Giulia Marsola and Victor Reis
Media:
Planning: Renato Duo, Guilherme Paiola, Bruna Delbosque
Client Approval: Frederico Battaglia, Ana Brant, Cely Cordeiro and Gisele Bevervanco
RTVC: Fabiano Beraldo, Patricia Mota, Eriana Simões
Projects: Breno Amorim and Alaíde Caires
PR: Otavio Almeida
Producer: Landia
Stage Director: Nina Torres
Managing Directors: Carol Dantas e Sebastian Hall
Associate Executive Producer: Valentina Baisch
Jr. Executive Producer: Larrisa Delfini
Executive Production Assistant: Renan Coutinho
Coordination: Luciana Andrade and Cidy Campos
Creative Coordinator: Thayna Pacheco
Creative Assistants: Matheo Fernandes, Ferpa Dias and Anna de Assis
HR / DE&I: Samuel Mendes
Facilities: Neia Santos
1st Assistant Director: Juliana Cretella
2nd Assistant Director: Juliana Lohmann
Director of Photography: Luciano Badaracco
Object Production: Mary Mello
Costume Designer: Eliza Matta
Assist. Figurinist: Flavia Rossette
Production Director: Gisele Castilho
Producers: Carlos André (Dedé), Gabi Alcantara and Lu Barcellos
Location Producer (SC): Angelo Carmelo Grazioso (Lauri)
Casting Production: Alice Wolfenson
Cast: Camila Carneiro and Filipe de Souza
Make-up/Hair: Veruska Mourad Lobo Leite
Makeup/Hair Assistant: Elisa Aparecida da Silva
Still photos: Pablo Vaz and Tiago da Luz
Making Off: Shandler Guterres Franco
Post-Production Coordination: Elton Bronzeli and Jamila Ambar
Post-Production Campaign: Globetrotter
Editor: Ivan Kanter
Color Grading: Marla
Sound Production Company: Quiet City Music + Sound
Music Producer: Chris Jordan and Darren Solomon
Executive Production/Customer Service: Xanna D’Aguiar and Karina Vadasz
Sound Design and Finalization: Quiet City Team
