We will continue to make this unique expertise available to the market.
‘Brand with our brand content’ is the motto of Globo’s campaign launched this Monday (9), which reinforces the quality of the stories told in more than 33 thousand hours shown per year on the most diverse platforms.
“We will continue to make this unique expertise available to the market, producing national stories with a Brazilian touch, which allows brands to deliver contextualized media based on data,” emphasizes Manzar Feres, director of integrated advertising business at Globo.
Reach and segmentation bring measurable solutions, setting “our partners’ business goals”, guarantees the executive. Globo’s brand and communications director, Manuel Falcão, recalls that the latest campaigns highlighted the broadcaster’s ability to produce multiplatform content.
“Now, we’re going further, showing that a brand doesn’t stand out if there’s no connection with the consumer. And, to achieve this, brands find the best place for their campaigns in the waves of Globo content. A place for the best content, for stories that enchant, involve and leave a mark on Brazilians,” concludes Falcão.
The campaign will enter a new phase starting on October 16, the date of the Upfront, an event that will bring together around 800 guests at the Ibirapuera Auditorium, in São Paulo, to present the new products for 2025.
