Action carried out with influencers plays with the controversy about the different ways of consumption
Bauducco announced an unprecedented partnership with Seara to celebrate Hot Dog Day, which takes place this Monday (9). The action, carried out in partnership with influencers Laura Miranda, Glena Martins, Luiz Mastropietro and Eugenio Melo, plays on the popular controversy about the various ways of eating hot dogs, with varied ingredients such as mashed potatoes, peas and corn, which generate intense debates on social media. With that, the brands decided to embrace this diversity with the message “Regardless of the recipe, Bauducco Hot Dog Bread and Seara Smoked Sausage are the link between all combinations”.
“With this activation, we reinforce our position as one of the main players in the market, supported by our national distribution. Our ambition is to be the bread brand with the largest national presence in this segment and the first to promote this date in such a comprehensive way”, says Luis Fernando Iannini, marketing director at Bauducco.
Furthermore, within the Bauducco Cozinha platform, influencers Carol do Carmo, from São Paulo, and Luiz Victor Torres, from Fortaleza, brought regional recipes for this classic.
“We know that flavor is one of the main factors in consumers’ decision-making when choosing which brand to buy. That’s why we looked for ways to make this democratic and versatile product even more delicious. Seara Smoked Sausage is smoked six times and is perfect for accompanying a variety of hot dog combinations, as well as an infinite number of dish compositions,” says Rafael Palmer, marketing director for Seara prepared foods.
In addition, Bauducco expanded its collaboration with the Black Dragons e-Sports team with the development of content to celebrate the date, aiming to connect with the gamers’ universe.
At points of sale, Hot Dog Day will feature tastings of Bauducco Hot Dog Bread and Seara hot dog sausage in selected Carrefour and Grupo Pão de Açúcar (GPA) stores.
