adidas reinforces its commitment to bringing innovation to the women’s community and presents the new ‘Bra Revolution’ sports bra collection. Developed to offer support and greater freedom of movement, the new capsule offers a selection of models that allow women to maintain comfort during the practice of their sport, helping them to find their ideal top for their real body.
Considering the diversity of female bodies and, especially, the size of the breasts, adidas brings a collection with 43 new styles of sports tops, in which each piece is designed for support at different levels – light, medium or high – using the latest innovations and improved fit to avoid irreparable damage to the region.
The light level supports smaller breasts and, with them in mind, adidas developed the Studio top, ensuring maximum comfort when practicing exercises with delicate and constant movements such as yoga, pilates and other low-impact activities. At the medium support level, the Train tops appear, which have a thicker strap to offer advanced support during dance classes or more intense training, while the Run tops are indicated for larger breasts and high-impact training, such as running. and cardiotraining.
Another important point that must be considered when choosing and using a sports top is the model that best fits each body. The garment must have elasticity to provide breathability and the ability to remove sweat from the body, the sides must be adjusted and resistant, as well as the strap, which must be firm and flexible to contain movements without letting the garment rise or tighten.
The official launch campaign for the Bra Revolution collection features music personalities such as the international singer and songwriter, Anitta, and Tifanny Abreu, the first trans athlete in Brazilian volleyball, who extol the importance of the sports top in their activities, for the support and structure that piece offers on court and in everyday life. To find the right fit, adidas offers an online service to ensure more women can buy their correct size and help prevent injuries and dropouts.
From today, the 8th, the Bra Revolution collection is available atadidas.com.br/tops_esportivos_e_de_suporte, and in physical adidas performance stores. Prices range from BRL 199.99 to BRL 499.99.
The post Adidas launches diversity-focused sports tops collection appeared first on DNEWS.
