Plays stars Patrick Mahomes of the Kansas City Chiefs, Justin Jefferson of the Minnesota Vikings and Darwin James of the Los Angeles Chargers
Oakley has announced the launch of the Players Collection, a collection inspired by the greatest players in American football.
For now, the brand is presenting a campaign that stars current NFL icons such as Patrick Mahomes, quarterback for the Kansas City Chiefs, Justin Jefferson, wide receiver for the Minnesota Vikings and Darwin James, safety for the Los Angeles Chargers.
“Our commitment remains to provide athletes with the most advanced performance, but now we are expanding our reach. We want to not only be an icon in sport, but also in the lifestyle of our consumers, bringing models that combine cutting-edge technology and high-impact design,” said Felipe Formiga, Global Head of NFL and Football at Oakley.
New to the collection is a stylized, multi-colored logo that evokes the seasons and symbolizes the brand’s shift from a performance-focused brand to one that embraces fashion. Additionally, the line is a reflection of Oakley’s ongoing collaboration with the NFL, a partnership that extends through 2030.
Launched globally during Oakley’s press conference last Thursday (5), the Players Collection will arrive in Brazil in 2025.
