KaBuM! Ads will be an advertising hub focused on serving brands interested in advertising to the gamer and tech ecosystem
KaBuM! has introduced KaBuM! Ads, an advertising hub focused on serving brands interested in advertising for the site’s gaming and tech ecosystem. The project, which has been under development over the past few months, will be officially launched in September. Brands such as Logitech, Acer, Samsung and Intel have already tested the platform in recent months.
Integrated with the Newtail platform, KaBuM! Ads uses the website’s audience to build advertising campaigns following the retail media model, with audience segmentation and display of ads based on the users’ browsing context and purchasing journey.
“KaBuM! Ads’s differential is offering omnichannel advertising strategies. We create campaigns that can be spread across all media that KaBuM! clients consume, going beyond just ads on the website and also reaching the public on social media and in games. All of this with real-time monitoring of results data such as clicks and views and personalized service to the advertiser by an account manager, who assists them throughout the entire process”, says Paola Fachini, retail media manager at KaBuM! Ads.
