Nissin and Rock World announce Cup Noodles as the official instant noodles of Rock in Rio Brazil 2024. In the edition celebrating the festival’s 40th anniversary, scheduled to take place from September 13 to 22, the company wants to guarantee a practical, quick and tasty meal so that the public can enjoy the shows and activations without wasting time. To this end, the brand called on the band of the comedy group Hermes and Renato, Massacration. Or rather, a version of the band called “MassaCreation” to perform “Metal Cup Attack”, a new song specially made for RiR, a festival to which they were not even invited.
“We have been present as supporters of the festival in the last four editions and we could not miss out now. We are certain that this will be another opportunity to get closer to our consumers, in addition to offering affordable and tasty food to participants of the largest music and entertainment festival in the world, which takes place in the wonderful city”, comments Ana Fossati, Marketing Manager at Nissin Foods do Brasil.
Created by Dentsu with production by Fantástica Filmes and soundtrack by Lucha Libre Audio.
