Signed by Fbiz, the campaign has the phrase “Fresh coffee to feel life” as its positioning
Melitta has presented its new campaign, which aims to invite the public to appreciate the small moments that make life meaningful.
The piece, signed by Fbiz and produced by Landia, is positioned as “Fresh coffee to feel life” and portrays the story of a mother who, after preparing and consuming the brand’s coffee, begins to notice the little surprises in life, such as seeing her children playing with the dog in the backyard.
“The goal of this campaign is to reinforce people’s emotional connection with the Melitta brand, while still highlighting the presence of the brand and the product. The relationship that people already have with the brand, especially during the ritual of preparing and consuming the beverage, played in its favor. This allowed us to insert it in a natural way, showing how a cup of fresh Melitta coffee can help people feel life in a more genuine way, finding beauty and meaning in moments that often go unnoticed,” said Carla Cancellara, VP of Creation at Fbiz.
