Valuing Brazilian culture, all its Brazilianness and, also, breaking paradigms in various sectors of society. In the centenary of the Week of Modern Art, the history and premises of this important artistic movement in Brazil meet Cervejaria Colorado and give rise to a commemorative edition that carries Brazilianness in its essence and honors one of the greatest exponents of our culture. Thus, Colorado Tarsila was born.
Exactly 100 years ago, it was looking more inward than outward that this cultural phenomenon changed the standards of the time and showed the value of an essentially Brazilian art. Led by intellectuals and artists, among them Tarsila do Amaral, modernism broke the European tradition and the mentality of the Brazilian people through art.
Now, one of his most renowned works is the ideal inspiration for a good beer full of Brazilianness, with the face of Colorado and modernism. In recent decades, within the brewing universe, Colorado has followed the same path, showing the entire universe of tastes, aromas and showing Brazil that, in art and beer, our country has unique biodiversity and bio-deliciousness.
Therefore, in order to “de-ibernate” Brazilians for the best of their history, Colorado, in partnership with the Africa agency, transformed the classic work by Tarsila do Amaral “Vendedor de Frutas”, which brings all the Brazilian ingredients represented, into a Catharina Sour with pineapple and coconut, unique Brazilian beer style. A work that leaves the screen directly into the glass, far beyond the water, malt and hops of the beers outside.
Made from wheat, light and refreshing with lactic acidity, clean and balanced by the addition of fresh fruits, Colorado Tarsila has a low alcohol content (4%) and low bitterness – only 6 points on the scale – light body and moderately high carbonation. . The recipe highlights the flavor and aroma of the fruits, with pineapple being the protagonist in the taste and coconut in the aroma, a combination that brings to the beer a balance between citrus acidity and sweet aroma.
According to Daniel Carneiro, Colorado marketing manager:
“In each recipe for our beers, we seek to portray the richness of Brazilian flavors. Like modernism, we arrived to break the “mutt complex” and focus on valuing what we have here in our country. Tarsila’s paintings are full of Brazilianness, so the “Fruit Vendor” was an invitation to our brewmasters. We hope that art and beer lovers will appreciate this news and that our tribute will live up to Tarsila’s legacy.”
Tarsilinha do Amaral, the painter’s niece, also commented on the project:
“I am very happy with the partnership between Tarsila and Colorado. The packaging with the picture ‘Fruit Vendor’ was wonderful and the beer still has the fruits of the picture in its composition. The partnership is complete. I’m sure people will love the product and will collect the packaging.”
Heloisa Pupim, Africa’s general director of care, says:
“Participating in a great movement that democratizes art, alongside a brand that also values Brazilian culture and honors an artist as incredible and representative as Tarsila fills us with pride”.
Colorado’s commemorative beer will also win a special video that will be linked on the networks, check it out below:
The post Colorado launches commemorative beer based on Tarsila do Amaral appeared first on DNEWS.
