Signed by W3haus, the campaign highlights the brand’s consumers as true “beard doctors”
Dr. Jones launched a campaign that aims to highlight Brazil’s “doctors”, such as waiters, doctors, salespeople and PhDs, entitled “Good choice, Doctor”.
The starting point for communication came from choice and, with the piece, the brand aims to stand out in the market by questioning the consumption habits of the male public and positioning itself as a “smart choice” with The Razor 6.
Created by W3haus, the campaign highlights Dr. Jones consumers as true “beard doctors”, after all, they choose a brand that delivers more performance with fewer strokes.
– YouTube
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
“Dr. Jones is an irreverent brand that is always looking for creative ways to connect with different consumer profiles. That’s why this campaign works so well: it brings a message connected to the Brazilian essence, as it plays with the popular habit, rooted in our culture, of thinking that everyone is a ‘doctor’ in something”, said Marcela de Masi Nogueira, Branding Director of Grupo Boticário.
To help this message resonate with relevance, the brand opened the conversation with the Greengo Dictionary page on Instagram, in content that brings the concept to the consumer’s daily life and encourages them to make good choices with the brand.
The “Good Choice, Doctor” campaign should last until the end of the year and Dr. Jones intends to carry out activations to be increasingly closer to the end consumer.
