Meutudo, a financial services platform, has announced the expansion of its communications team with the hiring of three new professionals. The additions aim to enhance branding strategies, at a time when the fintech has 13 million customers and is awaiting approval from the Central Bank for the acquisition of Parati Financeira.
Luiz Menezes, an advertising professional with over a decade of experience, takes over as branding manager. Having worked in planning for agencies such as Lew’Lara\TBWA, F.biz, Isobar and Santa Clara, he brings the expertise in brand strategies and marketing management, previously held at Bulla
The position of branding coordinator is assumed by Inaê Rosas. With experience at ID\TBWA, Nexo (Box1824) and Brand Gym, Inaê worked as head of strategy and operations director, serving clients such as Itaú, Ambev and Cultura Inglesa, as well as startups such as Tera and Fintech Magalu.
Pedro Trindade is also a member of the new team as a branding analyst. With a degree in architecture and urban planning, Pedro has a diverse career, including stints at Juntos Somos +, Vivenda and Mestiça. He has also worked as a brand strategist for clients such as Zoetis, Glanbia and General Mills.
“We are excited to expand our team with new talents who bring creativity and innovation. We believe that diversity of perspectives is essential to drive our brand and create stronger connections with our customers. The arrival of these professionals is a fundamental step towards consolidating our presence in the market and reaching new levels of success,” says Thomaz Fernandes, communications coordinator at meutudo.
