Activation developed by the VOE agency, takes consumers to five fictional floors that represent the brand’s pillars
Beleza na Web launched the campaign “All Beauty Goes Through BLZ” with the presentation of an immersive technological experience, in celebration of the marketplace’s 17th anniversary, at the RochaVerá shopping complex, in São Paulo, until Wednesday (11). The activation was developed by the VOE agency.
The “Beauty Elevator” takes consumers to five fictional floors that represent the brand’s pillars and highlight everything from the most sought-after products to partnerships with a community formed by the industry’s leading professionals, the BLZ Experts. In addition, visitors will receive special birthday offers during the experience. At the end, they will be directed to a virtual portal, where they can collect gifts from brands such as Estée Lauder, Wella Professionals, Carolina Herrera, Rabanne, as well as various promotional coupons, such as discounts on products, and special offers for the app and physical store.
“In addition to the long-awaited Beleza na Web promotion, our celebration will take place through an experience so that more people get to know our brand and what it can offer,” says Marcela De Masi, executive director of branding and communications at Grupo Boticário.
