With the arrival of September, actions are now focused on raising awareness about mental health. This Tuesday (10), on World Suicide Prevention Day, the NGO CVV launched its first mini documentary on the subject.
The video, titled “How much time is left?”, has as its main theme the question “If you had only 40 seconds to prevent the person you love from losing their life to suicide, what would you say?” and, with it, the organization explored the way people care for each other and aims to generate reflection among the public.
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The action is the result of a collective of advertising professionals and, for Edu Cabral, one of the creators of the initiative and who has already worked at WMcCann, addressing the subject is helping to generate visibility for something that is still taboo.
“This is my sixth year creating and producing for the NGO some action that impacts and draws attention to the issue, we need to break the paradigm about mental health and suicide prevention, we need to make people look at this”, explained Cabral.
In 24 hours, the publication already has more than 3 million views and 18 thousand shares on social media.
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CVV, the Center for the Appreciation of Life, provides emotional support and suicide prevention, voluntarily serving all people who want to talk by phone, email, chat and voip. Just access: www.cvv.org.br
