In a year where creativity and boldness became essential to stand out in the market, brands decided to invest in unconventional partnerships to surprise their consumers. From hamburger-scented moisturizers to soda-flavored cookies, 2024 collaborations promise to defy expectations and create unique experiences. Check out the 10 most unusual collabs of recent times:
1. The Apothecary and Bubbaloo
O Boticário has teamed up with Bubbaloo for a line of seven products with fragrances inspired by the iconic smell of chewing gum. The collaboration brings back childhood nostalgia, bringing to the beauty universe a scent familiar to everyone who grew up with the chewing gum brand.
2. Burger King e Carmed
For April Fools’ Day, Burger King teamed up with Carmed to create Carmed BK, a lip balm with the scent of grilled burgers. The irreverent move was a marketing success, reinforcing the playful nature of the fast food chain’s campaigns.
3. Doritos and Heinz
Doritos and Heinz have launched a special edition of ketchup and mustard-flavored chips, creating a combination that has pleased snack fans. The partnership is part of a series of innovations that PepsiCo has brought to the Brazilian market in 2024.
4. Oreo and Coca-Cola
The partnership between Oreo and Coca-Cola resulted in the launch of Coca-Cola-flavored cookies and a sugar-free version of the drink with Oreo flavor. A limited edition, the action celebrated the power of friendship and was accompanied by several digital activations.
5. Pampili and Cacau Show
Pampili and Cacau Show have launched a children’s collection of shoes and accessories inspired by the Chocomonstros, characters from the chocolate brand. The collaboration combined fashion and sweets in a fun way, winning over children and their parents.
6. TikTok and KitKat
KitKat and TikTok have teamed up to launch “KitKot,” a tutti-frutti-flavored white chocolate exclusive to Rock in Rio 2024. Distributed free of charge during the event, the product reflected the brands’ youthful and innovative energy, cementing the partnership at Brazil’s largest music festival.
7. China in Box and Nestlé
China in Box and Nestlé have brought a new dessert to the market: the KitKat Roll, a combination of harumaki stuffed with the famous chocolate.
8. Billboard e Glowshine
Billboard Brasil and streetwear brand Glowshine have teamed up to launch an exclusive clothing line that combines the best of urban fashion and music culture.
9. Seara Gourmet and Dona do Doce
In celebration of International Bacon Day, Seara Gourmet teamed up with Dona do Doce to create desserts that combine bacon with fine sweets.
10. Bauducco and Fini
Bauducco and Fini launched a line of cookies with flavors inspired by Fini’s most famous jelly candies, such as Dentures and Tubes. In addition, the partnership brought the S’mores concept to Brazil, with a special kit that won over consumers looking for a different dessert.