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Burger King Brazil launched its new campaign “2 Whoppers for R$25”, taking advantage of the timing of the electoral propaganda to play with the interruption of TV programs. Since the electoral propaganda interrupts the programming, BK decided to interrupt the “electoral propaganda”. In quotation marks, because they are all fictitious, of course.
The campaign, created by the agency DAVID in partnership with Paranoid and Jamute, features nine films with the same creative approach. The subscription is the icing on the cake: 2 Whoppers for R$25 & Confirm.
Watch:
The post Burger King stops “electoral propaganda” in new campaign appeared first on ADNEWS.
