Strategy includes actions on social networks
Care Natural Beauty has teamed up with Mica Chocolates to create a unique chocolate flavor with an active ingredient from the Amazon: Cumaru. The partnership celebrates the launch of the new colors of Care Natural Beauty Lip Oil: Caramel Glow, Shiny Rosé and Mauve. The communication strategy includes actions on social media.
The chocolate — hand-painted in the colors of the new Lip Oils — is filled with a caramelized white chocolate ganache with cumaru and pecan praline and wrapped in a milk chocolate shell. The collaboration highlights the “beauty gourmand” trend between beauty and gastronomy, awakening the senses through flavors, textures and smells. “To celebrate this launch, we wanted to highlight the sensorial and visual impeccability that Lip Oil offers, and we were able to translate this through the artisanal excellence of Mica Chocolates,” says Patrícia Camargo, founding partner of CARE Natural Beauty.
The sweet developed by the brands is available at the Mica Chocolates physical store, in São Paulo, or through the brand’s delivery service.
