Chocolate brand announces new product with campaign by Talent, under the concept “The pleasure of being surprised”
Synonymous with sophisticated chocolates, Ferrero Rocher is bringing its chocolate bar version to Brazil. The new product is being promoted in a campaign created by Talent, under the concept “The pleasure of being surprised”, which presents the new white, milk and dark chocolates with visually appealing images and attractive actions, reinforcing the crunchy hazelnuts and velvety filling that are characteristic of the brand.
The campaign will be on television, digital, streaming platforms and OOH. In some street furniture and bus stops, the scenography will be in giant size, in a proposal to create an environment for the public to connect with the new product. In addition, the brand will have actions in e-commerce and activations with influencers.
Owner of iconic brands such as Kinder Ovo and Nutella, Ferrero Rocher is expanding its portfolio to compete in a new segment. “We are excited about the launch and the new campaign, having the opportunity to offer a new Ferrero Rocher experience to the Brazilian consumer. A consumer who values the quality of our product and who wants to consume the brand in complementary and more informal moments”, says Fabio Pessoa, marketing director of Ferrero Rocher for South America.
“For this launch, we brought creative ideas that would maximize the product, highlighting its sensoriality and flavors. The activations carried out were designed to value and highlight these qualities in a very attractive way for the consumer”, says Gustavo Victorino, CCO of Talent.
