With the aim of increasing the participation of diverse professionals in the advertising market, Black Influence, a communications and influence agency focused on Brazilian DNA, is celebrating its 5th anniversary. The agency has positioned itself as an intermediary between brands and diverse communities, seeking to integrate creative strategies with the country’s plurality.
Founded by Ricardo Silvestre, an advertising professional with over 12 years of experience, the company expanded its operations, directing almost R$40 million to influencers, mainly black people, and contributing to the economic empowerment of these creators. During this period, Black Influence increased its reach and underwent a reformulation in 2023, adopting the concept of “influence with purpose, excellence and true connections”, focused on impacting different communities.
According to Silvestre, the brand was created from a personal experience. “We were born from a pain I experienced as a professional, and our central goal has always been to transform communication. Today, we celebrate not only our growth, but also the positive impact we have been able to generate. Black Influence is, and will always be, a platform dedicated to amplifying diverse voices and ensuring that these stories are told authentically.”
Since the launch of its new social media platform, which includes a logo, website, slogan, positioning and manifesto, as well as a greater emphasis on the use of the Black name, the company has stood out for its innovation, reclaiming and exploring traditional African symbols and patterns in an authentic way. This work has led to collaborations with major brands such as Banco Neon, Pinterest, Nivea, Prime Video, Meta and L’Oréal.
The company currently has a regular cast of influencers, including Ricardo himself, as well as names such as Bielle Elizabeth, Marcos Luca Valentim, Bruno Gomes, Sulivã Bispo, and Ashley Malia. With a constant commitment to identifying new talent in the market, the agency adapts to the demands of projects. Focused on promoting diversity, the brand is expanding its portfolio with integrated solutions, ranging from strategic planning and influencer selection to creative sprints, content co-creation, communication analysis, creative consulting, racial literacy, and media training. In addition, it develops and manages internal and external actions with a special focus on diversity and inclusion.
In 2024, the company strengthened its strategic consultancy for brands that want to implement anti-racist practices in their communications and strengthen their connections with black consumers.
Under the leadership of Ricardo Silvestre, Black Influence continues to expand its reach, not only promoting diversity but also educating the market on the importance of representation. With a growing portfolio of services and a dedicated team, the company positions itself as a reference in inclusive communication, setting new standards of engagement and authenticity. By promoting stories that celebrate black culture, Black Influence reaffirms its commitment to being an active voice in the fight for equity and inclusion, inspiring lasting change in the communications industry.
