The space was created in 2022 to highlight professionals who have been recognized throughout their careers at the festival.
The El Ojo de Iberoamérica Festival announced the two honorees of the 2024 Hall of Honor: José Miguel Sokoloff and Paul of the Field.
The space was created in 2022 to highlight professionals who have been recognized throughout their careers at the festival. In 2023, the honorees were Ana María Olabuenaga and Toni Segarra.
“After paying tribute to Marcello Serpa and Agulla & Baccetti (2022), and Toni Segarra and Ana María Olabuenaga (2023), this year’s El Ojo is preparing to pay tribute to José Miguel Sokoloff and Pablo Del Campo. It is a source of pride to have this space at the festival to honor the leaders who have been part of these 27 years of encounters, inspiration and recognition,” said Santiago Keller Sarmiento, president of El Ojo de Iberoamérica.
Or Colombian Jose Miguel Sokoloff is Chairman of the Worldwide Creative Council for MullenLowe and other agencies within IPG Holding, and Global President and Chief Creative Officer (CCO) of the Unilever account for IPG.
Sokoloff was born in Medellín but grew up in Bogotá, where he was educated from infancy until he graduated in business administration. He then joined Leo Burnett as an intern in the media department, cutting ads from newspapers and magazines to do “competitor reports.”
Over time, he became a junior copywriter at the agency and, four years later, he was named vice president and general creative director, where he led the creation of campaigns for clients such as Postobón, Nacional de Chocolates, Procter & Gamble, Kimberly-Clark and Davivienda.
In 1996, together with Francisco Samper, Humberto Polar and Rafael Mora, he created SokoloffSamperPolarMora, which later became SSP3. In 1999, the agency was recognized as the Best Agency in Colombia, an award it won again consecutively in 2003, 2004, 2005 and 2006.
In addition to being celebrated as a member of the 2024 Latin Talent Hall of Honor, José Miguel will participate as a speaker at the 27th edition of the El Ojo de Iberoamérica Festival.
Now the Argentine Paul of the Field He began his career at Casares Grey. He then led creative departments at Lautrec Nazca Saatchi & Saatchi and Young & Rubicam, before founding his own agency: Del Campo Nazca Saatchi & Saatchi, which has been recognized five times as the Best Agency in Ibero-America at the El Ojo de Iberoamérica International Festival (2003, 2006, 2007, 2010 and 2011).
Pablo was also the protagonist of the covers of LatinSpots magazine in issues 31, 52, 72 and 116. In 2007, he was together with the Brazilian Marcello Serpa at the workshop organized by LatinSpots at Cannes Lions, when they addressed topics such as Latin creativity, especially Argentine and Brazilian creativity.
Two years later, Pablo was named Global Creative Director of Saatchi & Saatchi, leading global creativity across more than 140 offices in 76 countries. In 2017, the agency closed and he released the book “The Drama of the Blank Page”.
The tributes will take place at the 27th edition of the El Ojo de Iberoamérica Festival, which will take place between November 13th and 15th, in Buenos Aires, Argentina.
