The launch will feature three immersive studios so that participants can record content about the new sneakers
Olympikus announced the actions of the brand’s proprietary project, Bota Pra Correr (BPC), which seeks to encourage the sport and promote connection with the Brazilian running community by exploring the country through running. On September 13 and 14, the city of Morretes, in Paraná, will host the first edition of the 2024 BPC. Since 2023, the event has become a festival, bringing together a two-day program about the universe of the sport, asphalt and trail races, and this year, it will feature a novelty: the runners will officially launch two models from the Corre family: the Corre 4 and the Corre Trilha 2.
The launch will feature three studios, which resemble the shoe box, with immersive experiences, where each runner will have the opportunity to record videos getting to know Corre 4 and sharing their first impressions of the product. The material will be captured by the content and audiovisual agency, Buena Onda, and delivered to all participants, so that they can enjoy the content on social media.
Vila BPC will feature a program of talks and lectures exploring the world of running with important names from the areas of health, sports and entertainment, such as nutritionist and athlete Ciça Carvalho, Viegas (Corre Kilombo), Luis Felipe (Salve Corre) and Pedro Caetano (Arte Corre Crew), as well as coaches such as Jeferson Dias (MXP) and Frank Silvestrin (FS Team). The program will end with the stand-up comedy “Queimando a largada”, by comedian and runner Júlio de Sá.
The talk “Made by Brazilians” will feature Márcio Callage, CMO of Vulcabras, the presenter of the channel “Tênis Certo”, Edu Suzuki and the coach and athlete, Ademir Paulino, to present to everyone the great news of the Corre family.
The entire event is designed to have the least impact on the local biome, with partnerships with local cooperatives to help with the recycling process of all the material used.
Credit: Fellipe Ditadi / Olympikus Disclosure