Campaign created by Oliver’s D-Studio includes social media actions with the artist
YoPro, in partnership with D-Studio, an in-house company created by Oliver to serve Danone, created an action taking advantage of the movement of followers and Jojo Todynho’s speech about a sponsorship request, producing a unique edition of “Jojo YoPro”, with personalized packaging and sent exclusively to the artist – the product will not be commercialized.
“Producing relevant content, with real-time insights, is our best response to consumers who love and talk so much about the brand. Producing Jojo YoPro is a gift to all fans, as well as to Jojo,” says Alexandre Ravagnani, executive creative director at Oliver.
The brand also sent a manifesto letter explaining the news, highlighting that the artist’s workouts are “awesome”. “It’s no wonder everyone ships Jojo and YoPro. This partnership is pure deliciousness. Made with Jojo’s boldness and YoPro protein. Jojo YoPro in them! The internet asked for it, we did it”, says the material. The initiative also includes sending a refrigerator from the brand, filled with Jojo’s favorite YoPro flavor.
“Jojo has been on this training journey for a while now and we’ve been mapping this natural relationship that people have started to have with YoPro. After listening to the community itself, we decided to create a task force around this idea to materialize the ‘shipping’, promoting a conversation with the public and positioning the brand in a new way. What the internet has brought together, no one can separate,” explains Marcelo Fernandes, creative director at D-Studio.
The campaign also includes films on social media. In one of the films, with a suspenseful atmosphere, the narrator questions whether the impossible could happen. Then, Jojo appears holding his YoPro, marking the union that the internet had been waiting for.
