Created by Ghana, the campaign features a film and content on social media
The L’Oréal Group celebrates 65 years of operations in Brazil with the launch of a campaign focused on transforming beauty through diversity, equity and inclusion. In partnership with the Gana agency, the campaign aims to reaffirm the company’s commitment to representing a more diverse and inclusive society. The strategy also includes a series of content that will be published on proprietary channels celebrating the company’s achievements in recent years and its vision for the future.
“Having been in the country for 65 years, we know that one of the main ways to positively impact society is to act through representation: reaffirming that beauty must be portrayed in its broadest plurality, through campaigns created by diverse people,” says Patrick Sabatier, director of corporate relations and engagement for the L’Oréal Group in Brazil.
The digital campaign was co-constructed based on the manifesto created by the Gana agency, in addition to having the participation of several collaborators and the support of the Affinity and Impact Networks of the L’Oréal Group in Brazil.
“Participating in this competition was a challenging opportunity, in which we set out to create not only the visual identity, but also the concept that would celebrate the 65 years of the L’Oréal Group in Brazil. In addition to celebrating this trajectory, our focus was to project the company’s vision for the future, presenting a brand that is constantly evolving, connected with the public and that values the diversity of beauty in the country. To reflect this essence, our identity proposal integrates elements that symbolize L’Oréal’s respect and transformation over the years, especially when dialoguing with a portfolio of popular and inclusive brands”, explains Ary Nogueira, founding partner and Co-CCO of Gana.
