Piece signed by Droga5 São Paulo highlights the essence of meetings between friends before parties
Beats has announced the launch of a campaign that aims to officially establish the brand as the “star of warm-ups with friends”.
Signed by Droga5 São Paulo, the piece features the song “Let’s Get it Started”, by Black Eye Peas, as its soundtrack and captures the energy of this pre-party gathering.
“Brazilians have already made warm-up a tradition, and it is at this moment that the practicality and flavor of Beats make a difference, transforming any warm-up into a true celebration. No matter the place, whether before leaving home or on the way to the club, in line for the concert or at the convenience store, if there’s warm-up, there’s Beats”, said Mariana Porto, Head of Marketing for Beats.
In addition to the main film, which brings together several warm-up moments, the brand will also launch four versions in pill format, each highlighting different contexts of consumption of the ready-made drink during pre-party events.
“This campaign materializes Esquenta as that magical moment with the closest people that opens our paths for the rest of the night. With Beats, we start the night in the best possible way, no matter the place”, concluded Marcelo Diniz, Creative Director at Soko (Droga5 São Paulo).
