Campaign created by AKQA is publicized across a wide range of digital channels
Uber has launched a new campaign highlighting the accessibility of its platform and showing how using the app can be the most practical way to face challenging situations that may arise in everyday life. The campaign, created by AKQA, will be broadcast across a wide range of digital channels, including Facebook, Instagram, YouTube, Spotify, TikTok and Netflix, among others. With the catchy tagline “you can go by Uber, it’s better to go by Uber”, the campaign establishes a direct connection with the C and D classes audience.
The series of advertisements portrays everyday situations in an authentic and engaging way, such as that of a woman who, on her way to work, finds her motorcycle won’t start, or that of a group of friends on their way to a samba party who prefer to go by Uber because of the heat. In these situations, “you can go by Uber, it’s better to go by Uber”, either by ordering an Uber X or using the tool to share the trip with other users, making the experience even more economical.
“Our target audience often sees daily challenges with traditional means of transportation as inevitable. With this campaign, we want to show that Uber offers a comfortable and affordable alternative for when life gets out of the routine,” explains Isabella Motta, marketing manager at Uber in Brazil.
To attract new users, Uber will offer the 10VIAGEM coupon, which guarantees a R$10 discount on the first trip.
