Strategy includes a film, developed by DDAO, and a raffle for iPhones 15
Óticas Diniz presented the “Dii Collection” line, which features designs that highlight charm and elegance in the fashion segment, through a campaign accompanied by a “differentiated” promotion: when purchasing any pair of glasses from the collection, customers will be entered into a draw to win 256 GB iPhone 15s. Developed in partnership with the agency DDAO and produced by Balboa Filmes and Audiolab, the film promotes the collection and seeks to establish a new standard for optical accessories. Each frame was designed to express the essence of the collection and highlight the integration between style and innovation.
The campaign celebrates constant transformation and personal reinvention. Through catwalk scenarios, the piece creates a universe of possibilities, where individuality is reflected in every detail. The central message is clear: “each model has a story and each story reveals a new model”, highlighting the freedom to create unique paths.
“The campaign shares the idea that a look doesn’t always have to be the same. With a wide variety of frames, the Dii Collection offers the versatility you need to express your identity and explore new combinations. The script was designed so that everyone can try and share their own versions in an engaging scenario that can transform in your own way”, says Luciane Gomes, marketing, communication and e-commerce director at Óticas Diniz.
