Industry professionals and influencers will be able to receive commissions for sales
Leroy Merlin, in partnership with Rakuten Advertising, has launched its affiliate program aimed at professionals. The program will allow professionals in the areas of engineering, architecture, decoration, interior design, construction or other specialties in the sector to act as virtual salespeople and receive commissions for sales.
The new initiative seeks to reward people by promoting products available on the company’s website, through personalized and exclusive links that must be shared with customers and contacts. “This initiative is a key part of our strategy, as it not only solidifies our commitment to innovation and excellence, but also creates a significant impact on the loyalty of our professional audience,” says Tadeu Arvelos, growth director at Leroy Merlin Brazil.
Purchases must be made online, through the affiliate link, but orders can also be picked up in physical stores.
“This project was 100% customized for the network and our expectation is to support it in increasing revenues, through the diversification of another sales channel. With Rakuten Advertising’s tracking technology, Leroy Merlin offers end-to-end transparency for everyone involved in its affiliate program”, explains Salomão Araújo, Commercial VP of Rakuten Advertising in Brazil.
