E-goi, a marketing automation platform, has launched “Black Friday – practical guide”, a free resource that brings together expert tips to help companies optimize their Black Friday campaigns using Artificial Intelligence. The name is a play on words between “Black Friday” and “AI” (Artificial Intelligence), reflecting the purpose of the guide.
The material includes contributions from professionals from different areas, such as Diego Minone (Pluga) and Renata Borba (Adtail), as well as checklists and interactive challenges, aiming to help businesses of all sizes improve their marketing strategies.
To access the material, download it for free here: Black FrAIday – Practical Guide.