Signed by Talent, the action aims to consolidate the company as the financial institution for fans and clubs
Inter has launched an action aimed at football fans that will offer experiences to fans through the Super Financial App, such as visits to stadiums, tickets to games and other benefits.
The initiative aims to consolidate the company, which is already the official sponsor of clubs such as Fortaleza and Athletico PR, in addition to the MRV Arena, of Atlético MG, and owner of the naming rights of the official stadium of the men’s and women’s clubs in Orlando, in the United States, as the financial institution of the fans and the clubs.
To announce the news, Inter sponsored the reserves’ vests during the match between Athletico PR and Fortaleza, valid for the Brazilian Championship, last Saturday (12).
With the motto “If there’s a change, there’s Inter”, the action appropriated the players’ gesture of changing hands, in which they make a handshake, to reinforce the exchange of points and the offer of benefits to fans through Inter Loop. In addition, throughout the game, the action covered all the moments involving the substitution, including media in the stadium and official broadcast.
“As we are a digital Financial Super App, football offers a great opportunity for us to create a more emotional connection with our consumers. We are joining a national passion to bring consumers closer to our brand,” said Andrea Nocciolini Costa, Inter’s Branding Director.
To reinforce the message, presenter Felipe Andreoli and some influencers such as Negrete, Cristiane Rozeira and Menina Veneno will create content with the traditional gesture of exchange in football, reinforcing the benefits of Inter Loop for fans. The Desimpedidos channel on YouTube will also participate in the action with special ads.
All of the actions were created by Talent. “It’s a campaign focused on fans, showing that, with Inter’s Loop program, they accumulate points by cheering and can exchange them for football experiences to cheer even more. We took advantage of the gesture that represents exchange within the world of football to create this connection between the brand and the sport,” explained Gustavo Victorino, the agency’s CCO.
The action inaugurates a series of other initiatives planned by Inter to establish a football platform and intensify its relationship with the sport and fans until the end of the year.
