Created by Fbiz, the piece seeks to break taboos about cancer and highlight the importance of early diagnosis and prevention
ACCamargo Cancer Center presented its biggest campaign of the year highlighting the importance of combining human care with scientific excellence in cancer treatment.
Signed by Fbiz, the campaign has the concept “You at the center, science by your side” and repositions the brand as the largest reference for Cancer Centers in Brazil. The film, produced by Surreal Films Arts, seeks to break taboos on the subject and highlight the importance of early diagnosis and prevention, approaching the subject in a close, sensitive and human way.
“Addressing cancer in an open and honest way is essential to promote awareness and early diagnosis. With this campaign, we propose an innovative way to communicate the patient journey and show ACCamargo Cancer Center as a partner that combines cutting-edge technology and advanced treatments with human and welcoming care. Our goal is to inspire people to see ACCamargo as a trusted reference that supports patients at every stage, from the beginning to the beginning again”, said Carla Cancellara, VP of Creative at Fbiz.
In addition to the film, the campaign includes display media sets and a sponsorship campaign on the program “Saúde em Foco”, presented by Luis Fernando Correa on CBN, and insertions throughout the radio’s programming.
There will also be a special action on the brand’s Instagram, symbolizing the milestone of a new beginning and created based on the following reality: every day, in different places around the world, and at the ACCamargo Cancer Center, someone rings the bell after the last chemotherapy session.
