ALLOS strategy will expand advertisers’ reach with street advertising
helloo announced that it will now have digital billboards at strategic points around shopping malls, with the aim of increasing its influence on customers’ consumption journey from home to the mall.
ALLOS’ new strategy will expand the reach of advertisers with street advertising, as well as give more weight to projects, as was already done in the LED tunnel at Shopping Tijuca.
“Investing in new OOH media verticals is crucial for our growth. Entering the digital billboards market on streets, complemented by strengthening existing inventories in shopping malls and residential buildings, allows us to offer more complete and integrated solutions to our advertisers, bringing a more strategic view of this communication to the end audience,” explained Rafael Saito, CEO of helloo.
All street DOOH inventory will already be born with data intelligence, measuring the audience based on the number of people who pass in front of their screens.
