In partnership with Resulticks and NextGen, consultancy aunica recently held the 2024 edition of the aunica Innovation Meeting. The event took place at the Figueira Rubaiyat restaurant in São Paulo and highlighted how personalized multichannel experiences can boost revenue and transform the customer experience.
The central theme of the meeting was the impact of user experience on personalized omnichannel campaigns, and how this can impact the revenue of companies in various niches. Gui Zaniol, Senior Solutions Consultant US & LATAM at Resulticks, presented some of the solutions offered by Resulticks for various segments. In addition, success stories were also presented that illustrate the significant improvement in customer experience and financial results.
Another highlight of the event was the panel of experts that included the participation of Fábio da Silva Lima (XP Inc.), Marcus Luiz (Western Union), Mariana Leandro (Serasa Experian) and Renan Fuentes (Banco Safra).
During the panel, guests discussed the main strategies for activating audiences in an omnichannel context, the challenges of adapting communications to consumer habits and the importance of using real-time data to ensure a continuous and effective journey across channels.
“Our main strategy is to understand what our customers are consuming and whether we are communicating in the best possible way”, highlighted Mariana Leandro, from Serasa Experian.
The event also featured aunica’s new positioning, Data Tech For Growth, led by Alexandre Azevedo, Head of Planning for LATAM. The company’s new strategy prioritizes data-driven marketing, with the goal of integrating and boosting business in both the digital and physical environments.
At the end, during the Q&A session, the challenges of integrating online and offline to improve campaign effectiveness were also discussed. Renan Fuentes, from Banco Safra, emphasized the importance of aligning physical and digital points of contact to provide a seamless customer experience. Fábio Lima, from XP Inc., mentioned the challenges of establishing trust with customers who prefer physical interactions, presenting boutique stores as a solution to expand the customer journey.
The aunica Innovation Meeting 2024 reinforced the importance of innovation and strategic partnerships with platforms that can provide an optimized and multichannel customer experience. A successful evening, full of networking and that is fundamental for the growth of the Martech market.
