Nescau presents the “Nescau Calcium in Action” campaign, created in partnership with Ogilvy Brazil. The brand’s new communication aims to reinforce the nutritional role of calcium in sports, with the motto “If there’s Nescau, there’s calcium, there’s more sport”.
With 30, 10 and 6 second films, the campaign features an aesthetic marked by real scenes obtained from social media, the internet, photographs and cell phone recordings that portray children and teenagers practicing various sports.
“Nescau Cálcio em ação” will be publicized in Out Of Home media, and also has a content front for digital, the brand’s proprietary social networks and points of sale, in addition to a content line focused on the ready-to-drink version: Nescau Prontinho.
In a 360º action, Nescau also invites consumers to participate in the campaign, with videos of young people practicing sports. The content shared by the community will be broadcast through social networks, street furniture and on the Nescau website. To learn more, simply visit the website.
“With the new campaign, which highlights the difference of our products, we want to show that in addition to a unique flavor, Nescau meets 40% of daily calcium needs, reinforcing the energy positioning so that children can perform at their best in the world of sports”, says Tatiany Ernesto, the brand’s marketing director.
“Our campaign, in addition to highlighting the connection between Nescau and sports, celebrates the importance of playing, falling, making mistakes, and trying again. Researching real images was crucial for parents to recognize their children in the films and understand that with Nescau, there is more calcium; and with more calcium, there is more sports,” comment Mateus Maziero and Dener Generoro, creative duo at Ogilvy Brazil.
