Capsule collection is part of the campaign “All together for less pitaco and more respect”
Amaro launched a capsule collection in response to unsolicited advice from women to mark International Women’s Day.
Part of the campaign “All together for less and more respect”, the collection transforms humorous phrases that encourage women to refuse this advice into prints for an exclusive line consisting of a t-shirt, ecobag, cap, mug and notebook.
“Me Leave”, “When your opinion is a coffee, I accept” and “To write down the advice I didn’t ask for”, were some of the phrases developed by Amaro to address the guesses about their lives that women hear throughout the life.
In addition to the collection, the brand will also make special content on the topic on social media and will count on influencers and content producers Livia La Gatto (@livialagatto), Thamires Hauch (@thamireshauch) and Mariana Lobo (@lobomari) to talk about pitacos that they have received throughout their lives.
With the production of Cauê Fernandes and Marina Gama, video editor and copywriter at Amaro, the company also created a manifesto video on the subject, which will be broadcast on social networks.
