Signed by Wieden+Kennedy and produced by O2 Filmes, the campaign will be broadcast on TV, digital, OOH and social media.
After inviting people to make the most of their free time, Nubank, through Nubank Ultravioleta, is now proposing a reflection on how to use this time.
Created in partnership with Wieden+Kennedy and produced by O2 Filmes, the piece features the song “It’s My Life” by Bon Jovi as its soundtrack and reinforces the message of how the Ultravioleta experience frees up more time for customers.
“The new Nubank Ultravioleta campaign invites people to reflect on how we prioritize activities in our daily lives. With powerful insights from extensive research, we show that the true value of time is in being able to live it fully, and that Nubank Ultravioleta is the ideal partner on this journey to have more free time and focus on what really matters,” explained Juliana Roschel, CMO of Nubank.
The communication includes the dissemination of 15 and 30-second films on TV, digital, OOH and social media, in addition to marking the beginning of a series of actions and new features prepared for the second half of 2024.
