Talent announces eight new hires in the Creative area, led by CCO Gustavo Victorino. In the core of CEO Ana Carolina Reis, the team now includes Luti Nobre (ex-DM9DDB) as Creative Director. Originally an art director, the professional has worked at Talent itself and Publicis Brasil, in addition to having worked for three years at Scepter Partners, an international investment platform, during the period in which she lived in New York, London and Hong Kong.
Also joining the team are art directors Rommel Vaz (ex-Leo Burnett), Bruna Souza (ex-Dentsu Creative) and Karen Letícia (ex-Leo Burnett), as well as copywriters Luiz Gustavo Fonseca, Ester Pereira and Victor Pupo, who have joined from Publicis Brasil, Dentsu Creative and Arc Worldwide Brasil, respectively. Graciele Ferreira takes on the role of art assistant.
“Talent has always been able to translate the conversations of the Brazilian population into creative insights and is therefore one of the main references for effective creativity in the market. With new media, this characteristic becomes even more powerful. That is why we are looking for reinforcements who, in addition to being talented, are very connected to the conversations and references that social networks feed us with daily”, comments Gustavo Victorino.
